In an article published by Insurance Business Canada, CNA's Jennifer Schultz, Senior Underwriter - Specialty Lines, discusses the growing risks of media exposures in a digital world.
All the world’s a stage, and all the businesses are “media” players. Today, almost every single company creates, produces, and/or markets content to clients. Whether they do so through traditional means like advertisements, articles, videos, photographs, and broadcasts, or they use newer avenues like social media, podcasts, and other web-based platforms, all companies that engage in any marketing and communication have media liability exposures.
Typically, companies carry media liability exposures in three key areas, according to Jennifer Schultz, Senior Underwriter, Specialty Lines, CNA. They’re exposed via their operations, their products, and their promotions.
For more information and personal insights, read the full feature: Media Liability Exposure: A Growing Risk in a Digital World, published in Insurance Business Canada.
Published article: HERE
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